Clarity When the Stakes Are High
I help nonprofits connect marketing decisions directly to fundraising, mission clarity, and long-term credibility.
When the work matters but explaining it feels harder than it should, I help bring focus and alignment so fundraising, marketing, and leadership are pulling in the same direction.
When the Story Fractures, Momentum Splinters and Sputters
Even the most focused nonprofits lose clarity.
Over time, the story gets harder to explain. Different people describe the mission in different ways. Board members struggle to articulate the narrative. Fundraising becomes harder than it should be as development teams struggle to distill the organization's story, but can’t quite connect the emotional dots with funders. And marketing stays active, yet the message doesn’t consistently resonate. Leaders know something is amiss, but aren’t able to put their finger on what “it” is.
This is how momentum quietly slips, even in healthy organizations.
How I Help
My work centers on simplifying what matters so development, marketing, and leadership can move in the same direction.
I help nonprofits:
Clarify their mission story in language boards, staff, and donors can repeat
Align leadership around priorities that support fundraising goals
Connect marketing decisions directly to mission appreciation, donor engagement and revenue growth
Give development teams clearer messages to lead with, not work around
Provide a clear outreach path and the execution that supports it
This work often happens before a major fundraising push, during organizational growth, or when leadership senses that effort is not translating into traction.
Built for How Nonprofits Actually Operate
Nonprofits operate under pressures most marketing tools and agencies can’t fully appreciate or address.
While agencies and subcontractors produce great creative and social posts, the work often overlooks the larger narrative. And as applications and AI now make it easy to produce slick content quickly, the machines only compound the problem. They cannot resolve the confusion about why a vibrant brand narrative and messaging matter, how they fit into the larger organizational story, and how they support fundraising.
-
I offer an alternative that combines a for-profit marketing discipline intricately tied to nonprofit experience, helping organizations make fewer, better decisions.
The goal is not more output. Rather, it’s a clearer marketing direction, greater confidence in your narrative and outreach, and campaign work that supports both mission and revenue.
What This Looks Like in Practice
The specifics vary, but the outcome is consistent: leaders gain clarity, development work gets easier, and marketing and outreach resonate with audiences.
Helping nonprofit leadership define a clear mission narrative before investing in a major fundraising campaign
Reframing messaging so boards, funders, and staff can articulate the organization’s value with brevity and confidence
Creating strategic guardrails that allowed internal teams and external partners to execute without confusion
If your organization is doing meaningful work but struggling to explain it plainly, align around priorities, or connect marketing efforts to fundraising results, a conversation can help.
Not a sales call. Just space to step back, present your situation, get feedback, and determine next steps.