Creatively Connecting Mid-sized Nonprofits to Their Communities
This service line-up leverages my three decades of experience in for-profit strategic planning, marketing direction, and creative development, combined with the power of the latest AI technology, to amplify your nonprofit’s marketing and development efforts.
With budget and bandwidth constraints in mind, my services and teams are flexible and enhanced by AI-driven insights for greater efficiency. Whether delivered a la carte or as part of a comprehensive marketing strategy, our approach ensures your marketing punches well above its weight, adapting as needed for maximum impact.
Brand Definition and Personification
Focus: A Clearly Presented Brand Narrative and Roadmap
Defining and articulating your organization’s core truths to bring your brand to life through the power of deep human understanding, strategic marketing insight, and data-driven feedback.
Deliverables:
Brand Truths
The Four Brand Ps: Pillars, Purpose, Promise, Personas
Brand Mantra
Brand Narrative
Brand Positioning
Brand Key Graphic Reference
Your final Brand Document is a robust narrative that aligns all essential audiences – from stakeholders to staff to your communities – with your mission.
Marketing Strategy and Direction
Focus: Marketing Planning
Create a new strategic marketing plan or update an existing strategy.
Deliverables:
In-Depth Research: Analyze your marketing ecosystem using the latest AI-enhanced contributions to uncover key insights
Goal-Oriented Planning: Set clear goals and strategies based on a comprehensive assessment
Audience Segmentation: Leverage market knowledge and AI recommendations to reach diverse audiences with personalized, actionable messaging
Strategic Calendars: Establish calendars and sub-plans to connect with your audiences through email, social, online, and traditional channels, ensuring tailored and timely outreach
Focus: On-Tap Marketing Direction
Partnering as a contract marketing officer
Deliverables:
Joining your team as a fractional marketing director, I can skillfully steer your marketing and community engagement teams and programs. The scope is flexible to your agency’s needs and can include:
Marketing Leadership: Departmental and team oversight, marketing and communications execution, and board representation
Financial Management: Budgeting, project management, creative team management, and execution
Content Campaign Development and Creative Execution
Focus: Develop Fundraising, Awareness and Volunteer Marketing Campaigns
Pairing human expertise and cutting-edge AI technology to create and execute compelling content campaigns that connect with your audiences — driving engagement for annual giving appeals, volunteer recruitment, DEI initiatives, and brand awareness.
Paid and Organic Advertising
Build an avid supporter base across digital, social, print, video, and broadcast channels with AI-driven targeting and reach insights
Collateral Development
Boost your organization’s brand among donors, volunteers, and your community with booth banners, posters, brochures, tchotchkes, point-of-sale material
Email Management
Strengthen relationships with well-timed, creatively powered email strategy, design, and execution and technology-enhanced accuracy for better engagement
Content Campaigns
Breathe life into your organization’s story through blogs, videos, infographics, and social media outreach, fine-tuned by tech-informed optimization
Organic Online Marketing
Grow your audiences through search engine marketing, SEO, and social media marketing, fortified by machine-learning guidance for concrete results
Media Strategy and Buying
Allocating limited resources smartly with media strategies that flex AI technology to ensure pinpoint audience targeting
OBSERVATIONS & OPPORTUNITIES