Creatively Connecting Mid-sized Nonprofits to Their Communities

This service line-up capitalizes on my three decades of experience in for-profit strategic planning, marketing direction, and creative development to amplify your nonprofit marketing and development efforts.

Realizing your budget and bandwidth are the operating realities, my services and teams are flexible. Focuses can be delivered a la carte or as part of a comprehensive marketing strategy and tactical execution, iterating as the situation dictates. The outcome is marketing strategies and creative execution that punch well above their weight.

Brand Definition and Personification

Focus: A Clearly Presented Brand Narrative and Roadmap

Define your organization’s core truths and articulate them to bring your brand to life.

Deliverables:

Brand Truths
The Four Brand Ps: Pillars, Purpose, Promise, Personas
Brand Mantra
Brand Narrative
Brand Positioning
Brand Key Graphic Reference
The final brand document provides a user-friendly roadmap for expressing your nonprofit’s mission so stakeholders, staff and communities are always on the same page

Marketing Strategy and Direction

Focus: Marketing Planning

Create a new strategic marketing plan or update an existing strategy.

Deliverables:

Researching your marketing ecosystem
Determining priorities and establishing goals, objectives, and strategies
Defining audience diversity and creating actionable messaging
Establishing calendars and sub plans for connecting with diverse audiences through email, social, online and traditional channels

Focus: On-Tap Marketing Direction

Join your team as a contract marketing officer

Deliverables:

Joining your team as a fractional marketing director, I’ll implement and oversee the development and community engagement marketing and communications teams and programs. The scope can include operational (departmental/board meetings and updates, team management), financial (budgeting and project management), and creative team management and execution. The role can be shaped to fit your needs.

Content Campaign Development and Creative Execution

Focus: Develop Fundraising, Awareness and Volunteer Marketing Campaigns

Create concepts and execute compelling development and community engagement content campaigns for annual giving drives, volunteer recruitment, DEI initiatives, and brand awareness.

Paid and Organic Advertising
Create an avid supporter base using digital, social, print, video, and radio channels

Collateral Development
Give your organization’s brand unforgettable tentacles through booth banners, posters, brochures, tchotchkes, point-of-sale material

Email Management
The invaluable thread that keeps your relationships strong through well-timed, creatively powered strategy, design, writing, and execution