In a perfect world, nonprofits would have the same resources as their for-profit counterparts.
For-profits enjoy the meaty war chest, the people, and the professional, third-party support — it’s a marketplace imbalance that screams for a correction. That spurred me to launch Greg The Fine — Outsized Marketing for Mid-Size Nonprofits.
A Needed Shift
Harnessing the Best For-profit Marketing Practices for Nonprofits
After 30 years in the for-profit arena, I realized my values are better aligned with helping nonprofits succeed. My value proposition to my nonprofit partners is to bring your mission and message to market with the same gusto and verve that insurance companies, automakers, and dish soap manufacturers enjoy. You, your staff, board, volunteers, and donors emphasize people, the planet, animals, clean water, education, consumer protection, healthcare, the environment… all the essential objectives that improve our lives. It’s important to me that you are heard.
I’m committed to furthering your efforts.
The Spark
Capturing Lightning in a Bottle for Nonprofits
I’ve spent my career defining a brand’s truths, extracting the germ of an idea from those truths, and creating powerful momentum-building marketing campaigns that move mountains. With various industry names, like the Big Idea and Brand Moments, these sparks shine a light on an organization in ways that “regular” marketing can’t. (Think of Animal Planet’s Puppy Bowl - brilliant!)
Nonprofits are rich in these brand-defining, “lightning in a bottle” opportunities.
My passion is identifying these invaluable marketing and buzz-worthy moments to create emotional and rational connections with nonprofit audiences. These connections grow development funds, build engagement, and attract long-term supporters to your mission.
Perfect Size
A Scalable Consultancy
For-profit businesses rely upon marketing and advertising agencies to propel their Big Ideas and Brand Moments. However, hiring a full-sized agency is often off the table for mid-size nonprofits.
I’ve tailored my consultancy to size up or down as circumstances dictate. I’m uniquely qualified for this role, having been an ad agency owner (16 years), marketing director, creative director, public relations publicist, brand strategist, and content developer.
I’ve worn the hats, inspired the teams, and played a central role in producing lightning in a bottle. I’d like to do the same for your organization.
OBSERVATIONS AND OPPORTUNITIES